Digital Strategy
Know what to build, who it’s for, and what to do next.
- Positioning & messaging
- Audience strategy
- Platform strategy
- Content pillars
- Growth priorities
- 90-day roadmap
Best forBusinesses with a messy digital presence
How I think
Content
Asif Bin Azad 👋
Building digital products, brands and experiences.
A first-gen creator from Dhaka, helping founders, creators and brands turn attention into business.
Since 2013Building online
1M+Audience
100K+Readers/Month
220+Campaigns
80+Creators Coached
Hi there 👋🏼 I’m Asif!
A first-gen creator from Dhaka 🇧🇩
I’ve been filming life and creating online since before it was a career. From handycam 📹VineYouTube, without knowing it, I was helping build Bangladesh’s creator economy from the ground up.
Now I help founders, creators and brands grow online and win offline, with less confusion and more clarity, turning attention into business through strategy, personal branding, content systems and growth.
By day
Head of Marketing & Content
at StarConnect↗
By night
Building EPERIENCE
Work in progress… ETA August 2027
Explore my Experience
Read my story
Join the exclusive Experience Community↗
The wins that shaped my career.
Career highlights
I help founders, creators and brands turn attention into business.
Services
Personal Brand
Turn the founder into the brand’s strongest asset.
- Founder positioning
- Signature ideas
- Story & narrative
- Thought leadership
- Audience building
- Monetisation strategy
Best forFounders and experts
Content Systems
One idea, many assets, every platform. Without you in the room.
- Content strategy
- Mothership content
- Repurposing & distribution
- Editorial calendar
- Production workflow
- Performance tracking
Best forTeams creating content post by post
Strategic Partner
A senior strategist in your corner: strategic thinking and execution support, without the overhead of an agency or a full-time executive.
- Weekly or biweekly advisory
- Campaign planning
- Creative review
- Team guidance
- Growth experiments
- Monthly performance review
Best forFounders who need a thinking partner
In their words.
Testimonials
Video testimonial
“Asif Bhai is a rare combination: a creator who gets content quality and knows how to structure deals. We delivered 16 World Cup episodes on tight deadlines. He pushed me to be better while handling all the brand conversations. It felt like working with a friend who knows exactly what they’re doing.”
Amin Hannan ChowdhuryStand Up Comedian, Solopreneur
Watch the video
Working with him on his podcast was special for me. He was more like a mentor than a collaborator. He guided me when I was just starting my content journey that grew massive over the following years. I have a lot of love and respect for him.
His guidance and leadership style helped me build myself as a leader. When he left Mana Bay, he chose me over others as team leader. As a content creator, he was the person we needed when we needed content most.
I recommend Asif because he is a creative person who tried to infuse the locals with new ideas. He is also very professional and has a great personality — a calm, cool person who always tries to do something new for the world.
On screen, on air, on stage.
Features & collabs
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Brand collab
A collab with Banglalink
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CSR film
Go Explore, for JPGL / BAT
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Talk
Spoke at Digital World on a better, safer internet
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Hosting
Hosted Toffee-Con while at Toffee
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Podcast
A State of Creators
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Radio
Featured on Spice FM
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Natok cameo
Cameo in a natok with Jon and Mithila
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Music video
A viral Pohela Boishakh music video with fellow creators
Tell me what you’re building.
If there’s a problem worth solving, tell me what’s going on.